During my time at Vitaly, I had the opportunity to create and design a wide variety of content. Never working with menswear, I took this as a fun experience to be more experimental and to add more grit to my work. I used my role as Art Director to create video and animation content in order to promote launches and generate excitement  via social media. I also worked closely with the production manager and was able to take part in designing the S/S and F/W18 collections.